SOW WHAT?

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A.P.B. -All Powers that Be

"Attention All Employers!"

Attention all corporations and employers --Especially those concerned about customer service: You cannot get your employees to buy into the concept of customer satisfaction if you are not also selling employee satisfaction. Customer service means very little if those that serve your customers are not offered the very same quality service themselves. Put another way, people have a hard time selling what they can't buy. Your first customers should be your employees, and eventually, your best customers will become your employees. Employees who use the product will naturally promote that very same product. The best corporations know this.  But, undervalue the employees, and the product and customers will ultimately meet the same fate. 

So, the next time you post customers satisfaction scores, why not post employee satisfaction scores as well.  Then, watch the trend. I bet you will notice something that is not merely coincidence. Or, you can just keep pretending that the customers and the employees are not equally important. That's a sure fire way to lose both.  

So I'm sending out an A.P.B. to any big businesses or small businesses who might respond to this post, "So what? Who cares?"  My reply would also be "Sow What?  Sow to show you care."